Healthcare organizations' twitter communication : an integrative review
Show FileMIME type:application/pdfFile Size:362.5 Kb
MetadataShow full item record
This integrative literature review examines how healthcare organizations communicate in Twitter and how they can communicate on Twitter. Twitter provides healthcare organizations with new ways to engage with the public and opportunities to grow in a changing environment. This thesis examines the literature on healthcare organizations’ current practice, relationship building, and identities when using Twitter. The findings address four themes related to the research question, i.e., social and organizational identity, foundational stakeholder strategies, social expectations on Twitter, and third-party healthcare organizations. This paper concludes that Twitter gives healthcare organizations the ability to move beyond knowledge sharing and be a proactive healthcare partner to Twitter users. However, healthcare organizations have limited themselves by using Twitter in a traditional communications approach simply as knowledge dissemination. Keywords: Twitter, healthcare organizations, relationship building, digital identity and integrative literature review.
Showing items related by title, author, creator and subject.
The Twitter experience : the role of Twitter in the formation and maintenance of personal learning networks Lalonde, Clint (2011-09-01)This qualitative phenomenological study involving in-depth interviews with seven educators in K-12 and higher education examines the role that the microblogging service Twitter plays in the formation and development of ...
Tomkins, Kevin (2014-04-22)This organizational leadership thesis explored how becoming a learning organization could support Servus Credit Union's increased focus on sales to enhance the customer experience and adhered to the Royal Roads University ...
Munro, CharlesDeforestation around the world contributes to climate change and soil quality loss. The Atlantic Forest in Brazil has been deforested by 93%. Leaf litter from 16 native trees to the Atlantic Forest and Eucalyptus was ...