Show simple item record

dc.contributor.authorMittleman, Robert
dc.contributor.authorRojas-Méndez, José I.
dc.date.accessioned2018-11-21T22:37:41Z
dc.date.available2018-11-21T22:37:41Z
dc.date.issued2013
dc.identifier.citationMittelman, R., & Rojas-Méndez, J. I. (2013). Exploring consumer's needs and motivations in online social lending for development. Journal of Nonprofit & Public Sector Marketing, 25(4), 309-333.en
dc.identifier.issn1540-6997
dc.identifier.otherDOI: 10.1080/10495142.2013.830544en
dc.identifier.uridoi.org/10.1080/10495142.2013.830544
dc.identifier.urihttp://hdl.handle.net/10613/8573
dc.identifier.urihttp://dx.doi.org/10.25316/IR-3097
dc.descriptionThe definitive version of record is available at https://doi.org/10.1080/10495142.2013.830544en
dc.description.abstractThis study is the first in exploring the needs and motivations of those who participate in the social phenomenon of Online Social Lending for Development (OSL4D). OSL4D represents a new form of charity support behavior that has raised numerous important theoretical issues about the evolving nature of charitable giving and the motivation of its participants. A model of lending behavior is proposed. Using data from Kiva.org, the authors consider the different theoretical needs and motivations to participate in social lending and, through content analysis of 1,283 consumer statements from the members of the Team Canada lending team about the reason they lend, conclude that OSL4D consumers are principally intrinsically motivated to make a small difference in the lives of the working poor. Managerial conclusions are offered as well as ideas for future research.en
dc.language.isoenen
dc.publisherJournal of Nonprofit & Public Sector Marketingen
dc.subjectCharitable contributionsen
dc.subjectPeer-to-peer loansen
dc.titleExploring consumer's needs and motivations in online social lending for developmenten
dc.typeArticleen
dc.identifier.doi10.1080/10495142.2013.830544en


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record