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dc.contributor.authorMittleman, Robert
dc.contributor.authorDow, Douglas
dc.date.accessioned2018-10-03T22:24:07Z
dc.date.available2018-10-03T22:24:07Z
dc.date.issued2018
dc.identifier.citationMittelman, R., & Dow, D. (2018). Biases in charitable giving to international humanitarian aid: The role of psychic distance. Journal of Macromarketing, 0276146718796899.en
dc.identifier.issn1552-6534
dc.identifier.otherDOI: 10.1177/0276146718796899en
dc.identifier.urihttps://doi.org/10.1177/0276146718796899
dc.identifier.urihttp://hdl.handle.net/10613/7781
dc.identifier.urihttp://dx.doi.org/10.25316/IR-2476
dc.descriptionThe definitive version of record is available at https://doi.org/10.1177/0276146718796899.en
dc.description.abstractAt a time when government support for international humanitarian aid is decreasing, organizations devoted to helping in times of disaster are looking ever more to the individual donor for financial contributions. In this paper, we explore the relationship between the donor and the distant other by introducing the concepts of psychic distance and psychic distance stimuli to the macromarketing literature and exploring the role of psychic distance in fundraising for international humanitarian aid. It is our contention that by better understanding the biases that psychic distance introduce into the system, an improved flow of donations for the betterment of the distant needy and a more effective marketing system can be achieved. We offer four propositions for future testing and exploration.en
dc.language.isoenen
dc.publisherJournal of Macromarketingen
dc.subjectHumanitarian assistanceen
dc.subjectAesthetic distanceen
dc.titleBiases in charitable giving to international humanitarian aid: The role of psychic distanceen
dc.typeArticleen
dc.identifier.doi10.1177/0276146718796899en


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