Now showing items 5-5 of 5

    • Why Canadians give to charity: An extended theory of planned behaviour model 

      Mittleman, Robert; Rojas-Méndez, José I. (International Review on Public and Nonprofit Marketing, 2018)
      The purpose of this paper is to test an expanded model of charitable giving and the intention to donate based on the Theory of Planned Behavior (TPB). The novelty of this research resides in disaggregating the overall ...