Emotive use of language in annual municipal financial reports
Show FileMIME type:application/pdfFile Size:0.5 Mb
MetadataShow full item record
SubjectArgumentation strategies; Communicating Statistics; Emotive Language; Rhetoric of numbers; Semiotics of Numbers; Writing reports
Each year a number of Canadian municipalities issue their annual financial report presenting to their respective residents the summary of the fiscal year. These reports facilitate emotive use of language impacting the formation of attitude of readers who are laypersons when it comes to statistics and accounting. This research study explored the influence of the emotive use of language on attitude formation (in both strength and valence) of the readers towards the creators of the reports. The conclusion is that the emotive use of language did affect both the strength and valence of attitude formation on the part of the reader. Conversely, the absence of the emotive use of language left the reader either without a specific attitude or caused the formation of negative attitude. The research also isolated eleven argumentation schemes, various rhetorical patterns used to affect reader’s attitude, and established the mechanisms and dynamics of their impact on attitude formation.
Showing items related by title, author, creator and subject.
Blended learning and the BC Education Plan: Delivering flexibility and choice in intermediate language arts Cockram, Derek E. (Electronic version published by Vancouver Island University, 2016)The introduction of the BC Education Plan represents a substantial shift in pedagogy within British Columbia. The Ministry of Education has indicated that educational priorities are changing and new skills and competencies ...
Reid, Adam (Vancouver Island University, 2011)The purpose of the present study was to gain a better understanding of what opportunities for successful learning and socialization that young South Korean ELLs encountered at X Elementary School in the Cowichan Valley on ...
Doak, Andrea (Vancouver Island University, 2013)To contribute to our knowledge of oral language education, this study examined how the personal and professional experiences of teachers can help us to understand the relationships between teachers’ perceptions of oral ...