Social Mobilization for Climate Action
Hedley, Andrea Nicole
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Subjectcivic participation; climate action; climate change; green energy; public engagement; social moblization
This research addressed the need for society to collectively mobilize citizens to respond to climate change, a body of research referred to as social mobilization for climate action. I explored the practical applications of social mobilization through examining four case studies on exemplary organizations working towards climate solutions. Interviews with leaders in each organization were conducted to uncover the key themes, processes and strategies they used to mobilize people to take action on climate and energy goals. Findings indicated five key areas of practices that these organizations used to improve social mobilization for climate action: connections and relationships; inclusive civic engagement; storytelling and educating; shared ownership and local focus; and support and capacity. I provide a series of civic engagement narratives, as well as recommendations for supporting social progress on climate action intended to give practitioners a set of potential methods for increasing civic participation in climate initiatives.
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