Gamification for Environmental Change?
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Fryers, Grace Cheryl
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This study used mixed methods research to explore the use of an environmental gaming app in an academic setting to determine if it could encourage users to adopt and maintain environmentally friendly behaviours. The JouleBug gaming app was chosen because of its popularity with young people and its ability to promote sustainable lifestyles. The primary question guiding this study was: Can the use of a gamification app, designed for the smartphone and with a sustainability focus, enhance student environmental awareness and promote desirable behavioural change for the long term? The study’s positive results showed gamification can make learning fun and engage learners. The small sample size was augmented by research in other settings which confirmed the app could create positive change. More research is needed to determine the role of motivation in game playing, and whether environmental apps on their own can change behavior for the long term.