Achieving sustainability in Canadian households through sustainability leadership created by a coaching program
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SubjectBottom-up Sustainability; Coaching; Ecological Footprint; Household Sustainability; Sustainability; Sustainability Leadership
This thesis analyzed a green coaching program administered by the David Suzuki Foundation that aims to spread household level sustainability practices in Canada and builds leadership for sustainability. The inquiry asked how the program can scale out and up its influence. Suggestions were focused on how the program empowers participants, what challenges there are, how the program could be modified, and what the ideal outcomes are. The participants were coaches and families who participated in the coaching program. Two concepts were reviewed, namely sustainability as a household practice and leadership for sustainability. The inquiry utilized a mixed methods approach to a case study and methods included a survey, a focus group, and interviews. The study’s five main results were that health is a key motivator to join the program, that leadership for sustainability was fostered through the program, that small actions matter, that the program could benefit from a greater focus on reducing consumption and emissions, and that time is one of the biggest barriers.
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