Establishing a shared vision based on moral purpose in Beijing Business Management Institute

Abstract

I have deep feelings for Beijing Business Management Institute (BBMI), where I worked for 19 years. After the Education Reform in 2000 in China, BBMI experienced many difficulties concerning leadership and management. In my personal opinion, the root reason for these difficulties came from the lack of a shared vision based on moral purpose. Therefore, in order to help BBMI move out of this present difficult situation, I analyzed BBMI’s problems, referred two relevant models and designed a unique method of a shared vision process from which I hope BBMI leaders will find instructive and helpful.