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What is the nature of the relationships (if any) that vintage Volkswagen owners form with their vehicles and with other vintage VW owners?
|dc.description.abstract||Drawing from qualitative, open-ended interviews, this research focuses on the nature of the relationships that vintage Volkswagen (VW) owners form with their vehicles and with other vintage VW owners. It revealed that VW owners form deep bonds with their vehicle(s) that enrich their lives, consequently granting them access to a subculture of hobbyists and enthusiasts, which is also rewarding in many ways. As detailed in the audio documentary accompanying this brief paper, participants spoke passionately about 1) why they love vintage Volkswagens; 2) the community and connections that result from vintage VW ownership; 3) the happiness that ownership brings; 4) the struggles that ownership brings and how that impacts outlook on life; 5) the relationships and attachment that develop between vehicle and owner; 6) and finally, the benefits and qualities of life with a vintage Volkswagen.|
|dc.title||What is the nature of the relationships (if any) that vintage Volkswagen owners form with their vehicles and with other vintage VW owners?|
|dc.degree.name||M.A. in Professional Communication|
|dc.degree.discipline||School of Communication and Culture|