A faculty perspective on future directions for tourism management curricula

Abstract

This research explores the perspectives of faculty members teaching in undergraduate tourism programs across British Columbia (BC), Canada regarding curricula revitalization in consideration of macro changes that have occurred in the tourism industry worldwide including the COVID-19 pandemic, the ongoing climate change crisis, and the urgent need for indigenization. With a focus on programs that offer bachelor’s degrees in tourism management, this qualitative study investigates the perspectives of nine faculty members representing Capilano University, Royal Roads University, Thompson Rivers University, and Vancouver Island University. Data was collected by conducting semi-structured interviews. A reflexive thematic analysis indicated one overarching theme: collaboration; two themes: tourism management higher education must 1) craft leaders who embody 21st century skills and 2) be as dynamic as the tourism industry; and three subthemes: 1) multi-disciplinary, 2) work-integrated learning, and 3) macro changes. Due to the rapid pace of change in the tourism industry, the current curriculum offered in tourism management degree programs across BC must be reimagined. Recommendations include course content revitalization, mandatory work-integrated learning, and the renewal and maintenance of collaboration across institutions. The study’s findings are relevant to tourism management students, faculty members and higher education institutions in British Columbia.