Examining nature connectedness, wellbeing and motivation for sustainable behaviour in the context of citizen science

Abstract

Increasing environmental degradation has intensified the need for developing effective means of influencing sustainable behaviour. Literature indicates the presence of a strong, positive relationship between nature connectedness, wellbeing and sustainable behaviour. Intervention models that promote these constructs as outcomes may more effectively influence long-term sustainable behaviour than traditional models of knowledge dissemination. This study examines the relationships between nature connectedness, wellbeing and motivation for sustainable behaviour within the context of citizen science. Citizen science engages volunteers with professional scientists in the design, data collection and interpretation of scientific studies. Using non-probability sampling techniques and a mixed methods research design, online surveys were administered via program coordinators and social media outlets to adult citizen science participants in projects around the globe. The findings suggest that citizen science exposure does positively impact upon participants’ perceived levels of nature connectedness, wellbeing, and motivation for sustainable behaviour, and that deep, consistent participation in citizen science activities is key to bringing about these outcomes. Based on qualitative data, a model for the process of personal transformation that takes place within the citizen science context, including increased nature connectedness, wellbeing and motivation for sustainable behaviour, is presented. This research contributes to the broad body of literature focused on feelings of nature connectedness, wellbeing and sustainable behaviour by expanding it into the context of citizen science. It also provides a foundational study upon which to expand the knowledge base on how to effectively promote sustainable behaviour through citizen science projects and other conservation interventions, using the nature connectedness –wellbeing – sustainable behaviour framework.