Embracing change: The Cayuga Collection's way of building resilience in the tourism industry
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By introducing Cayuga Collection as one of the world leaders in sustainable travel, my case study explores principles for building organizational resilience. I will illustrate effective and innovative solutions regarding crisis management strategies through the lens of the Panarchy Adaptive Cycle Model. To explore the potential of companies with a high level of resilience and flexible business operations to recover faster from crisis, I am going to outline management actions all while discussing their potential to constitute competitive advantages. Through interviews, my own insights into Cayuga’s company culture, and personal communication over a period of six months, I will describe how tourism companies’ continuous commitment to their sustainability strategy can set them apart from their competitors. Further, I will situate my findings within a broader industry context. Based on my research, I argue that companies such as Cayuga that conduct business operations all while considering the triple bottom line, imply principles for building resilience, and embrace flexible but effective crisis management are the ones that navigate the transition of an entire industry towards sustainable consumption.