Building trust and connection between leadership and employees at Briteweb
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As the pace of change in organizations continues to increase, business leaders need to build strong, emotionally connected teams to successfully achieve growth. However, this rapid growth presents many challenges, particularly when an organization has no defined leadership strategy. Research into team dynamics in a values-based organization reveals the importance of clearly defining leadership in the context of that organization and the impact that leadership teams can have when they do not model those values. This action research study engaged employees of Briteweb Ltd., a digital brand, strategy and web agency with a hybrid remote/virtual workforce that serves the social impact sector and has continually experienced significant accelerated organizational change. Participants engaged in dialogue regarding their experiences in interacting with members of leadership at Briteweb. An anonymous survey and a facilitated focus group revealed varied and inconsistent experiences, as well as an overall lack of trust, safety and confidence in the leadership team. Resulting change from this research inspired participants to more openly engage in dialogue and take ownership over the organizational culture. Recommendations offer strategies for decentralizing authority and power, focusing on building empathy and trust throughout the organization, and engaging in an intentional pursuit of leadership development to better empower all team members to support the success of the organization.
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