Eugene Thomlinson has approximately 20 years of tourism and hospitality experience in industry and academia providing a firm foundation of theoretical and practical knowledge in market research and management. His research interests and experience are focused on sustainable development, experiential marketing, social marketing, interpretation, persuasive communication, image and branding, film tourism, screen tourism, location and product placements, and mega-event sports tourism (e.g. Commonwealth Games, Olympic Games, World Cup, etc.). He also enjoys working with communities and organizations on community tourism development plans and opportunity assessments. Thomlinson has taught tourism and hospitality courses for Royal Roads University, La Trobe University (Melbourne) and Griffith University (Gold Coast). He also worked for the Canadian Tourism Commission (CTC) as the senior market analyst, responsible for developing the Explorer Quotient (EQ) and understanding global tourism. Prior to the CTC, Thomlinson worked for Parks Canada, conducting social science research in national parks and historic sites across western Canada, focused on human use patterns and evaluating communications. Thomlinson completed his PhD in Tourism through La Trobe University in Australia, focusing on persuasive communications and the effects of film on destination image. He holds a Bachelor of Commerce in finance and small business management from the University of Manitoba. He also has an MBA in tourism and hospitality management from the University of Calgary with his thesis examining the business of ecotourism in Central America. Additionally, he is a trained focus group moderator.

Recent Submissions

  • Improving work integrated learning through implementing internship performance indicators 

    Wilson-Mah, Rebecca; Thomlinson, Eugene (Royal Roads University, 2016)
    In applied programs, there is a growing expectation for students to be workready at the end of their undergraduate and graduate studies. Work integrated learning is a strategy that enmeshes applied and practical experience ...
  • Introduction to tourism and hospitality in BC 

    Westcott, Morgan; Bird, Geoffrey; Briscoe, Peter; Freeman, Ray; Glazer, Kelly; Henry, Keith; Hood, Terry; Knowles, Heather; McCartney, Micki; Owens, Donna; Robinson, Lynda; Thomlinson, Eugene; Tripp, Griff; Webster, Don; Wilson-Mah, Rebecca (BCcampus, 2015)
    This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, ...