Uncovering and mapping place attachment in small cities
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Understanding the connections that visitors and residents have to places is critically important for tourism development. Aided with this knowledge, authentic experiences can be developed, stories can be uncovered and told, and resident perspectives can be identified. This paper describes a case study to uncover and map place attachment in three small cities in Western Canada. The project was conducted in the cities of Courtenay, Port Alberni and Nanaimo, BC. A one day “walk about” in each community was used to record 1.5 minute videos (n=85) of residents speaking about a place in their downtown core where they felt connected to. These videos were then uploaded to Arc GIS resulting in the first layer of a dynamic map for each community. Findings were analyzed using content analysis and data visualization techniques. The findings suggest cultural mapping practices can aid in the design and promotion of tourism experiences.