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dc.contributor.authorHardesty, Shermain
dc.contributor.authorLeff, Penny
dc.contributor.authorGeorge, Holly
dc.coverage.spatialButte County, California, United States,
dc.identifier.citationHardesty, S., Leff, P., & George, H. (2019). Expanding agritourism in Butte County, California. Cultural sensitivity training in the Costa Rican luxury ecolodge setting. Innovative and promising practices in sustainable tourism, 1, 58-75.en_US
dc.description.abstractThis case study examines the strategies and impacts of collaboration among diverse Butte County stakeholders to support agritourism development and increase agritourism participation by out-of-area visitors to the sparsely populated rural county. The three local initiatives implemented were: the Sierra Oro Farm Trails’ Passport Weekend; the Tourism Business Improvement District’s Explore Butte County marketing program; and the county government’s agritourism-friendly programs. Overall, the hospitality industry’s collaboration with an agritourism association and other community organizations, in conjunction with supportive county regulations, low permitting fees and helpful county staff, appears to be generating continued growth of farm and ranch agritourism businesses and increased regional tourism in Butte County.en_US
dc.format.extent18 pg.en
dc.publisherVIU Publicationsen_US
dc.relation.ispartofVaugeois, N., Phillips, M., & Brouder, P. (Eds.). (2019). Innovative and promising practices in sustainable tourism. Nanaimo, BC: VIU Publications.en
dc.rightsAttribution 4.0 Internationalen
dc.subject.lcshAgritourism--Butte County (Calif.)en
dc.subject.lcshRural tourism--Butte County (Calif.)en
dc.subject.lcshTourism--Butte County (Calif.)--Case studiesen
dc.titleExpanding agritourism in Butte County, Californiaen_US
dc.typeCase studyen_US

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Attribution 4.0 International
Except where otherwise noted, this item's license is described as Attribution 4.0 International