Diversity in Canadian election-related Twitter discourses: Influential voices and the media logic of #elxn42 and #cdnpoli hashtags
MetadataShow full item record
Using qualitative and quantitative content analysis of Twitter, this study examined 5,209 tweets with popular hashtags #elxn42 and #cdnpoli to determine what was discussed on the social media platform one week preceding the 2015 Canadian federal election. Searching for diversity-related issues, researchers asked whether diverse groups were represented among the most influential accounts. It also identified the most common topics shared, and whether the shared content represented democratic discussion. Finally, the study looked at how much election-relatedsharing among influencers conformed to a media logic or social media logic framework. Researchers found that Twitter use during the election campaign did not provide a level playing field for political discussion. Instead, data suggested individual celebrity users were more likely to be amplified than others. Despite this, however, it appears that issues that were relevant to diverse groups made it into the Twitter conversation, making up a meaningful portion of tweets related to the election. These findings suggest that if diverse voices were not retweeted, at least issues were still being discussed, and thus contradict the popular idea of online echo chambers on Twitter. KEYWORDS: Content analysis, Twitter, diversity, media logics, politics
DescriptionThis is an original manuscript / preprint of an article published by Taylor & Francis in The Journal of Information Technology and Politics on Jul 25, 2019, available online: https://doi.org/10.1080/19331681.2019.1646181
Showing items related by title, author, creator and subject.
Social media enter the stadium : a case study on the political economy of media at the 2010 Winter Olympics Ritchie, Leanne (2011-07-11)Just prior to the opening of the 2010 Vancouver Olympic Games, a 21-year-old Georgian luger died after his sled left the Whistler Sliding Centre track travelling at 140 kilometres an hour. The following paper uses Critical ...
Wedin, Marni A. (2013-08-02)Despite the existing fragmentation amongst social change agents serving women on Vancouver's downtown east side, they are seeking fresh and innovative ways to work together to communicate their social change needs and to ...
Meyer, Kim (2016-08-23)Canadians in the 18 to 24-year-old age bracket have a measurably high level of engagement in computer mediated communication (CMC) and a measurably low level of engagement in traditional politics, in comparison to older ...