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dc.contributor.authorHodson, Jaigris
dc.date.accessioned2019-07-04T21:56:36Z
dc.date.available2019-07-04T21:56:36Z
dc.date.issued2019
dc.identifier.citationHodson, J. (2019). An ecological model of climate marketing: A conceptual framework for understanding climate science related attitude and behavior change. Cogent Social Sciences, 5(1), 1625101. https://doi.org/10.1080/23311886.2019.1625101en
dc.identifier.issn2331-1886
dc.identifier.urihttp://hdl.handle.net/10613/13147
dc.identifier.urihttp://dx.doi.org/10.25316/IR-7421
dc.descriptionThis open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.en
dc.description.abstractClimate change is a problem that will require cooperation across different levels of government, society, community and individual action. For this reason, communicating about climate change represents a distinct challenge for marketers. This review paper proposes an ecological solution to this challenge. Using the ecological model to guide climate communication efforts could increase marketing effectiveness. This paper proposes a series of questions that marketers can use to create messages, and it shows how the ecological model incorporates the best practices from the climate communication and public health literature on behavior and attitude change.en
dc.language.isoenen
dc.publisherCogent Social Sciencesen
dc.subjectClimate changeen
dc.subjectSustainabilityen
dc.titleAn ecological model of climate marketing: A conceptual framework for understanding climate science related attitude and behavior changeen
dc.typeArticleen
dc.identifier.doi10.1080/23311886.2019.1625101en


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  • Hodson, Jaigris
    Assistant Professor and Program Head, Interdisciplinary Studies

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