An ecological model of climate marketing: A conceptual framework for understanding climate science related attitude and behavior change
MetadataShow full item record
Climate change is a problem that will require cooperation across different levels of government, society, community and individual action. For this reason, communicating about climate change represents a distinct challenge for marketers. This review paper proposes an ecological solution to this challenge. Using the ecological model to guide climate communication efforts could increase marketing effectiveness. This paper proposes a series of questions that marketers can use to create messages, and it shows how the ecological model incorporates the best practices from the climate communication and public health literature on behavior and attitude change.
DescriptionThis open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.
Showing items related by title, author, creator and subject.
Climate change and the BEC zones: A study of climate change effects on the CDFmm and CWHxm BEC subzones Deland, Jean Pierre; Roy, Simon; Strom, Jeremy (Electronic version published by Vancouver Island University, 2018-04-12)The aim of this research was to conduct various surveys and collect data at multiple locations on South Eastern Vancouver Island. The study tested the gathered data against several statistical methods and explored if ...
Hill, Caitlin (2015-09-24)This study used a primarily qualitative, mixed methods approach to explore the use of guilt appeals in climate change communications. To ground the research, the study used a recent example of guilt in climate change ...
Interannual thermal-regime variability of two lakes in British Columbia, Canada : implications for climate change Wijtkamp, Peter James (2011-12-20)This study examines the inter-annual variability of the thermal regime of two lakes, Quesnel Lake a very long residence-time lake and Kamloops Lake a short residence-time river-dominated lake. The changes are compared to ...