Politics of engagement : the slacktivism of Canadian political leaders
MetadataShow full item record
This thesis considered how Canadian political leaders use social media to engage with constituents. It begins with a review of the literature on social media and engagement. Communications including the role of the Internet as a new public sphere. This is followed by discussion of some of the risks related to online engagement for political leaders. Using an engagement hierarchy that placed dialogic forms of engagement above those that are for disseminating information, this qualitative study involved gathering Twitter data using online software program Netlytic and coding for the intention of the posts. An analysis of this data as well as statistical information and network images provided by Netlytic is presented before recommendations for future areas of study.
Showing items related by title, author, creator and subject.
Mapping motivations for a Canadian leisure experience : impact of social media engagement Lee Rosen, Donna (2017-05-05)Mapping Motivations for a Canadian Leisure Experience seeks to reveal the impact social media has on the leisure tourist experience in Canada. Desired experiences vary from generation to generation. How influential are ...
Engagement in the Canadian Red Cross : supporting Inuit youth to create change in their community Ulrich, Rebecca (2017-07-14)This study explored how Inuit youth could be engaged in the development of Canadian Red Cross (CRC) Respect Education programs. While CRC delivers Respect Education programs across Canada, this study focused on service ...
Behind closed doors : understanding how Canadian companies utilize internal communication to engage employees in corporate social responsibility Doyle, Kathryn Alexis (2019-04-12)Engaging employees in CSR programs contributes to the overall success and progress of these sustainability initiatives, while simultaneously increasing employee job satisfaction by adding meaning and purpose within the ...