Rendered unconscious feminism, race and the NFL : the Ray Rice scandal as a site of critical inquiry

Abstract

The public relations failure of the National Football league during the Ray Rice scandal reveals historic and systematic mechanisms of oppression facilitated through hegemonic ideologies of masculinity, femininity, race and class. Using online media and Twitter as a site of intersectional discourse in opposition of these ideologies, the research conducted shows how the value, morals and ideologies of salient publics are in dissymmetry with the messages and narratives put forth by the NFL during this case and in historical contexts.