Hodson, Jaigris
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Jaigris Hodson’s research specializes in using computer-assisted discourse and content analysis of large multimodal online and digital texts. She has published research in a wide range of academic publications including the Canadian Journal of Communication, Cultural Studies, Critical Methodologies and Loading… Journal of the Canadian Game Studies Association. She has also published in non-academic publications such as The Evolllution and spoke at TEDX Victoria 2012. She is currently working on two Social Sciences and Humanities Research Council funded research projects. The first examines the importance of soft skills for social science and humanities students, and the second focuses on Canadian social media use during election time.
These works are licensed under a Creative Commons Attribution-NonCommercial 2.5 Canada License.
Recent Submissions
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An ecological model of climate marketing: A conceptual framework for understanding climate science related attitude and behavior change
(Cogent Social Sciences, 2019)Climate change is a problem that will require cooperation across different levels of government, society, community and individual action. For this reason, communicating about climate change represents a distinct challenge ... -
Diversity in Canadian election-related Twitter discourses: Influential voices and the media logic of #elxn42 and #cdnpoli hashtags
(Journal of Information Technology and Politics, 2019)Using qualitative and quantitative content analysis of Twitter, this study examined 5,209 tweets with popular hashtags #elxn42 and #cdnpoli to determine what was discussed on the social media platform one week preceding ... -
I get by with a little help from my friends: The ecological model and support for women scholars experiencing online harassment
(First Monday, 2018)This article contributes to understanding the phenomenon of online abuse and harassment toward women scholars. We draw on data collected from 14 interviews with women scholars from the United States, Canada, and the United ... -
Women scholars’ experiences with online harassment and abuse: Self-protection, resistance, acceptance, and self-blame
(New Media & Society, 2018)Although scholars increasingly use online platforms for public, digital, and networked scholarship, the research examining their experiences of harassment and abuse online is scant. In this study, we interviewed 14 women ... -
The new archivists: Social media, memory and history
(ACS Canadian Journal for Social Research Special Issue on Technology, Memory and History, 2018)In a time of growing populism around the world and here in Canada, many are wondering: if we forget our world history, are we doomed to repeat it? This provocative question may be increasingly relevant. In a recent Leger ... -
Don’t trust #CDNMedia: A corpus-assisted discourse analysis of Twitter posts from eight Canadian communities during #elxn42.
(IEEE Technology and Society Magazine, 2018)Originally designed for networking and to deliver mostly inconsequential information, social media is becoming more prevalent in political landscapes [81], while traditional local news environments are diminishing. Part ... -
Toward a Technography of Everyday Life: The Methodological Legacy of James W. Carey's Ecology of Technoculture as Communication
(SAGE Publications, 2009)This article identifies Carey's contributions to the concept of technoculture and attempts to systematize his writings on communication, culture, and technology in order to craft a methodological strategy for the study of ... -
Island Time: The Media Logic and Ritual of Ferry Commuting on Gabriola Island, BC
(Canadian Journal of Communication, 2007)Gabriola Island, British Columbia, this article analyzes the meanings associated with the movement of the MV Quinsam—the primary means of transportation onto and off the island—and with the ritual of ferry commuting. By ...
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