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dc.contributor.advisorMorgan, Eileen
dc.contributor.advisorMcBride, Boyd
dc.contributor.advisorHarris, Brigitte
dc.contributor.advisorPiggot-Irvine, Eileen
dc.contributor.authorJulien-Medeiros, Gwendolyn
dc.date.accessioned2014-06-06T02:55:02Z
dc.date.available2014-06-06T02:55:02Z
dc.date.issued2014-06-05
dc.date.submitted2014
dc.identifier.urihttp://hdl.handle.net/10170/717
dc.description.abstractThe purpose of this research was to explore how a medium-sized, not-for-profit social services organization could strategically engage culturally diverse women in Canada between the ages of 30-50 in activities that would help to achieve the organization's strategic objectives. Research was related to determining the current state of engaging this population and the actions SOS could take to enhance engagement. Action research involved staff, volunteers, donors and representatives of other organizations. Research findings revealed a connection between engaging stakeholders and growing the organization, in particular engagement through dialogue on issues associated with orphaned and abandoned children using methods that address the diverse preferences of this population. Recommendations included targeting corporate marketing and communication efforts to create meaningful interactions, creating messages centred on issues, and developing organizational capacity to strategically plan and manage this kind of stakeholder engagement. This study was of minimal risk and adhered to RRU Ethical Guidelines.en_US
dc.subjectAction Researchen_US
dc.subjectEngagementen_US
dc.subjectNonprofit organizationsen_US
dc.subjectSocial Capitalen_US
dc.subjectStakeholdersen_US
dc.subjectStrategic Planningen_US
dc.titleDeveloping a strategic approach to stakeholder engagement at SOS Children's Villages Canadaen_US
dc.degree.nameM.A. in Leadershipen_US
dc.degree.levelMastersen_US
dc.degree.disciplineSchool of Leadership Studiesen_US


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