Engaging Banyan's high performing consultants
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Banyan Work Health Solutions is a national provider of rehabilitation case management services. Banyan's workforce are mainly independent contractors, and its structure is virtual. In 2012, Banyan experienced its highest growth ever, and also set ambitious targets for the next five years. Banyan assumed that high engagement would lead to high results, and wanted to understand what factors promoted high engagement in its top-performing Work Health Consultants. Through the use of action research, and specifically through the deployment of an engagement survey and focus groups, this inquiry identified factors promoting engagement in that community. Research sub-questions related to determining the current state of engagement and actions Banyan could take to enhance engagement. Findings confirmed high engagement in general, but low engagement in lower-tenure consultants. Recommendations suggested Banyan's leadership continue to focus on effective practices, and supplement these with specific initiatives for new consultants. This study was of minimal risk and adhered to RRU Ethical Guidelines.
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