Redefining journalism : convergence in the public sphere
Abstract
In this paper I explore how participatory journalism is changing organizational structure
and production practices at the publicly funded Canadian Broadcasting Corporation in Toronto
(CBC). Using practical action research I examine two sites of study that offer unique strategies
on incorporating everyday citizens into the news production process: the use of citizen bloggers
to supplement CBC’s coverage of the G20 summit in Toronto shows how diversifying
storytelling improves the overall quality of news content; the mandate of Connect with Mark
Kelly to democratize daily news by using ordinary people as sources and breaking traditional
rules of production reveals a survival strategy for daily news shows. Through the lens of media
logic, using the theories of convergence culture and the public sphere, I develop strategies to
involve more citizens in the newsmaking process, thus invigorating public discourse and
subverting news production that is designed to entertain instead of inform.
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