Social media enter the stadium : a case study on the political economy of media at the 2010 Winter Olympics
Show FileMIME type:application/pdfFile Size:0.9 Mb
MetadataShow full item record
SubjectSocial media; Publicity; Mass media; Mass media and publicity; Critical discourse analysis; Intertextuality; Economics; Olympic Winter Games (21st : 2010 : Vancouver, B.C.); Vancouver (B.C.); Whistler (B.C.); Case studies (Research methodology)
Just prior to the opening of the 2010 Vancouver Olympic Games, a 21-year-old Georgian luger died after his sled left the Whistler Sliding Centre track travelling at 140 kilometres an hour. The following paper uses Critical Discourse Analysis and the Bahktinian notion of intertextuality to examine how Canadian media discursively constructed social media users and their sharing of the images, video, and opinions following the tragedy. The results show traditional media discursively constructed social media as outsiders, separate from the audience, and further argued they need to follow traditional media norms in order to be responsible citizens. In considering this discursive construction within the political economy of traditional media, it is suggested that one tactic employed is the creation of flak, which attempts to discredit what it opposes. Traditional media discourse, sometimes itself the target of flak, here uses flak against social media which are impinging on the political economy of the traditional media. Keywords: audience, critical discourse, flak, intertextuality, Olympics, political economy, social media, traditional media
Showing items related by title, author, creator and subject.
Gludovatz, Norman (2013-03-21)All levels of governments in Canada are seeing a continued decrease in voting during elections. The lowest voter turnout rates are at the municipal level--the 2011 Vancouver municipal election saw only 34 percent of eligible ...
Vance, Eric (Canadian Institute of Planners, 2005)In the run up to the 2010 Olympic and Paralympic Winter Games, a heated debate is unfolding regarding the economic merits of the event. The author briefly summarizes this debate and makes a cogent argument for why planners ...
Wedin, Marni A. (2013-08-02)Despite the existing fragmentation amongst social change agents serving women on Vancouver's downtown east side, they are seeking fresh and innovative ways to work together to communicate their social change needs and to ...