Corporate strategy and corporate environmental responsibility in Canada : multiple descriptive case studies

Abstract

In recent years we have witnessed growing interest in corporate environmental responsibility and the concept of sustainability amongst businesses globally. Regardless of the motivation, be it competitive advantage, social license to operate, share value (socially responsible investing), shareholder pressure, public pressure, employee retention, cutting operational costs, the escalation of corporate accountability, or even altruistic goals, this is a growing trend among business. This field is in its infancy and requires considerable leadership. This paper is a collection of multiple descriptive case studies focusing on how Canadian best in sectors in the mining, oil and gas, telecom, finance, hospitality, and retail industries are integrating corporate environmental responsibility into their corporate strategy. Many areas for further study have been identified.