Employee pro-environmental behaviours : workplace culture as a driver for social change
Turnbull Loverock, Deanne L.
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SubjectCorporate culture; Sustainable living; Social change; Change; Victoria (B.C.); Interviews (Research methodology); Online surveys (Research methodology)
Our behaviour is not changing fast enough to stop the environmental damage that is occurring. Many people will not voluntarily change their behaviours if there is no immediate benefit to them - this creates the need for a source of authority to encourage behaviour change. Usually this authority is government in the form of laws, but there are few laws that demand the adoption of pro-environmental behaviours (PEBs) like composting and recycling. An individual’s employer can be a strong authority within an influential milieu. This study focuses on the impact that four environmentally-aware employers in the Victoria technology industry have on their staff, as measured by the type and extent of PEBs practiced by staff at work and at home. Data is obtained through interviews and online surveys. Findings expose the workplace as an important leverage point that government and NGOs can use to encourage rapid social change.
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