Chinese perspectives on environmental sustainability : the shaping of public opinion

Abstract

This study explored the current opinions of Chinese citizens on environmental sustainability in China, while inquiring about the role of the Chinese government in shaping public consciousness on environmentalism. This case study was a qualitative analysis that was informed by both grounded theory and ethnographic content analysis (ECA) conducted through fifteen open-ended interviews with Chinese citizens and content analysis of government documents and media coverage that pertain to environmentalism. During the data collection and analysis process, the researcher considered the cultural landscape of China and reflected on how the media, Chinese spirituality, and communication patterns affect the conceptualization of environmentalism by citizens. This research found that public awareness of environmental sustainability is influenced by a social hierarchy of needs, philosophical legacies, allegiance to authority, and China‟s global position. Consequently, this research uncovered the importance of cultivating cultural awareness when non-Chinese citizens approach the topic of environmentalism in China. Keywords: Chinese Government, Environmentalism, Public Opinion, Grounded Theory