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dc.contributor.advisorReal, Michael R., 1940-
dc.contributor.authorMartin, Terrance F.
dc.date.accessioned2010-09-16T18:00:01Z
dc.date.available2010-09-16T18:00:01Z
dc.date.issued2010-09-16T18:00:01Z
dc.date.submitted2010
dc.identifier.urihttp://hdl.handle.net/10170/377
dc.description.abstractThis PAR project used applied communications to get and use power to influence public policy. Informed by social and policy network theories, the method used Facebook as an organizing tool to create and position a recreation issue network in tension with an environmental policy community, exploring the concepts of layering, conversion, exhaustion, policy image, and venue change in an effort to influence policy. The introduction of a new-media social network as a competing influence in a policy network was an innovation, and demonstrated that the “strength of weak ties” may have implications for policy-making. The study concluded that a Facebook group was an efficient and effective organizing tool, capable of organizing an issue network and disrupting the status quo; however, the tightly coupled nature of a policy community makes it highly resilient to outside influence and an issue network may not gain sufficient influence to change policy. Keywords: Facebook, new-media social network, policy community, issue network, policy image, venue manipulation, layering, conversion, exhaustionen_US
dc.subjectFacebook (Electronic resource)en_US
dc.subjectOnline social networksen_US
dc.subjectPressure groupsen_US
dc.subjectPolicy networksen_US
dc.subjectCountervailing poweren_US
dc.subjectPolicy sciencesen_US
dc.subjectPower (Social sciences)en_US
dc.subjectCapital (B.C.)en_US
dc.subjectAction research (Research methodology)en_US
dc.titleNew-media social networks, issue networks, and policy communities : getting and using poweren_US
dc.degree.nameM.A. in Professional Communicationen_US
dc.degree.levelMastersen_US
dc.degree.disciplineSchool of Communication and Cultureen_US


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