School of Communication and Culture
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Values-based post-secondary brand architecture modelling
(2021-09-29)In an environment where funds are shrinking and competition is increasing, post-secondary institutions would benefit from the unification of administration, service staff, and faculty efforts under a single authentic brand ... -
Not the ladies’ tees : how gendered practices and language in the golf industry in Ontario impact women’s engagement
(2021-09-10)In sporting industries, including the golf industry, there is a long-standing history of gendered practices events, exclusion, and “typical ‘ expectations” (Breger et al. 2019 p. 274 These practice are evident in golf ... -
I am Max : a story of self-advocacy and empowerment
(2021-08-06)The current social realities of transgender individuals create some opportunities to change the dominant narrative of exclusion by cultivating the relationship between empowerment and self-advocating. This biographic ... -
New models of journalism in Alberta and British Columbia : changing the metajournalistic discourse of community news
(2021-06-25)For decades, the Canadian news media industry has been eroded by a myriad of factors including media conglomeration, the changing digital landscape, and declining advertising revenue—a situation which has only been exacerbated ... -
Unlikely connections : place-based learning in online post-secondary education
(2021-03-04)Place-based learning has been setting its roots in academia for some time and only recently has it expanded its reach into the realm of online courses in post-secondary institutions. This research is twofold: It discusses ... -
New In the Wheat City : a photovoice exploration of new residents’ relationship with community and place
(2021-02-02)For communities like Brandon, Manitoba, Canada, that are affected by shrinking birth rates and young Canadians flocking to urban centres, the city’s growth is directly linked to immigration, including the settlement, ... -
Embodying Yahguudang : respectful relations between Indigenous and settler people(s) on Haida Gwaii
(2021-01-30)Indigenous–non-Indigenous relations have been fraught with ignorance, misunderstandings, and racism since the imposition of Settler colonialism on Turtle Island. Our current era is characterized by change, and as tensions ... -
Communications capacity and resources : the missing weft in the basket of Indigenous nation-building and vibrant communities
(2020-12-18)First Nations in Canada face many barriers in their journey toward self-determination and community empowerment. One such barrier is that the processes for community decision-making, particularly those decisions that require ... -
Making Lemonade : examining female empowerment through visual music media
(2020-09-30)This research study explores popular culture through visual music media, specifically Beyoncé’s 2016 visual album titled Lemonade. Through a social constructionist lens, a phenomenological approach, and by incorporating ... -
How photographic frames in social media advertising can influence the purchase of zero–emissions vehicles in British Columbia : a mixed-methods study
(2020-08-26)Compelling communications strategies from government agencies, auto manufacturers, and pro-environmental groups will be needed in order to encourage the changes in consumer purchasing behaviour required to attain the ... -
The tools and materials of making : an ethnography of makers
(2020-07-20)The maker and handmade movement have influenced many aspects of our popular culture. The embracing of the handmade has become a value-based proposition for many consumers. So much so that the maker is the subject of much ... -
Re-constructing the past : a critical discourse analysis of three alcohol memoirs
(2020-06-30)The basic, objective manifestation of the problematic use of alcohol is a physical dependence on the substance. However, what we call alcohol addiction is a web of meanings that have become embedded through language in ... -
Dome is where the heart is : exploring intentional community in Victoria, B.C.
(2020-04-23)This ethnographic research was conducted to better understand how living in an intentional community may be promoting environmental integrity, personal and community well-being and to gain insight into the intentions and ... -
Equal space on the flight deck : challenging the myth of the professional pilot
(2020-04-16)Currently, women in the field of aviation constitute less than six percent of the professional pilot population, while the demand for pilots is unparalleled. The purpose of this study is to understand how female pilots ... -
Interpersonal skills in Canadian engineering : understanding professional needs and curricula
(2020-04-02)The engineering profession’s need for communication skills is acknowledged by the Washington Accord in relation to academic elements. This pragmatic study sought to better understand the issues through a broader examination ... -
Changing the game : university sport to develop transformational leadership skills in female student-athletes
(2020-03-30)In collegiate sport in Canada, 24% of athletic directors and only 17% of head coaches are female, with even less female representation across national team and Olympic coaches (CAAWS, 2016). To address this issue of gender ... -
Netflix or news? An examination of young Canadians’ appetite to pay for online journalism
(2020-03-16)This thesis explores factors that influence the willingness to pay (WTP) of young Canadian adults for digital journalistic/news content using the uses and gratifications (U&G) approach. U&G is a user-centred theory of ... -
“Why won’t they mix?”: barriers to Indigenous/non-Indigenous youth relationships in Yukon high schools
(2020-01-10)The Yukon territory is home to fourteen First Nations, eleven of them self-governing. Close to 25% percent of the Yukon’s population is Indigenous. In the 5 high schools of the Yukon’s capital city of Whitehorse however, ... -
Like semaphore in the dark : there must be a better way to communicate
(2019-09-30)The World’s newest nation, South Sudan, is struggling to hold itself together. The Canadian government has recognized the need to aid the population as the country attempts to right itself; and yet, doing so without engaging ... -
The Cumberland commons : a forest ethnography
(2019-09-24)This study is a forest ethnography, which is an ethnographic genre that explores “what forests are” and “how they came to be” primarily by examining the complex social histories of those that live near forested spaces. ...
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