School of Communication and Culture

Changing the game : university sport to develop transformational leadership skills in female student-athletes

Cyr, Danielle (2020-03-30)

In collegiate sport in Canada, 24% of athletic directors and only 17% of head coaches are female, with even less female representation across national team and Olympic coaches (CAAWS, 2016). To address this issue of gender ...

Netflix or news? An examination of young Canadians’ appetite to pay for online journalism

Macedo, RIchard (2020-03-16)

This thesis explores factors that influence the willingness to pay (WTP) of young Canadian adults for digital journalistic/news content using the uses and gratifications (U&G) approach. U&G is a user-centred theory of ...

“Why won’t they mix?”: Barriers to indigenous/non-indigenous youth relationships in Yukon high schools

Fabre-Dimsdale, Anyes (2020-01-10)

The Yukon territory is home to fourteen First Nations, eleven of them self-governing. Close to 25% percent of the Yukon’s population is Indigenous. In the 5 high schools of the Yukon’s capital city of Whitehorse however, ...

Like semaphore in the dark : there must be a better way to communicate

Manuel, Richard Murray (2019-09-30)

The World’s newest nation, South Sudan, is struggling to hold itself together. The Canadian government has recognized the need to aid the population as the country attempts to right itself; and yet, doing so without engaging ...

The Cumberland commons : a forest ethnography

Harper, Stacey (2019-09-24)

This study is a forest ethnography, which is an ethnographic genre that explores “what forests are” and “how they came to be” primarily by examining the complex social histories of those that live near forested spaces. ...

An argument for analogue : how can an indie magazine structure Its digital framework to increase print viability?

Borrowman, Laurel (2019-09-18)

Digital media consumption of magazines is becoming increasingly ubiquitous, yet print remains significant in this genre. The purpose of this study is to determine a model of publishing in which an independent magazine’s ...

The dyad leadership model : defining a new physician/nurse relationship

Turpin, Carmel (2019-08-13)

Health care systems across Canada continue to be challenged to meet the growing health care demands of the population. These challenges are set against the backdrop of fiscal realities that demand strong leadership that ...

An Indian Residential School survivor's journey with Truth and Reconciliation

Conrad, Arlene Shirley (2019-08-09)

As an Indigenous woman and an Indian Residential School survivor, I embark on a journey that forms a roadmap of my life experiences that are part of the history of Canada. I share who I am and how I self-identify as someone ...

How does food get to the table? Sustainable development leaders' framing of food processing in British Columbia

Hellbach, Debra Lynn (2019-07-22)

People need to eat. Because food is essential to well-being, food systems have become a vital component of sustainable development. With the role of converting farm and seafood harvests into the food that graces our tables, ...

Enough is enough : epiphanies, voluntary simplicity & the good life

Moffatt, Debra (2019-07-16)

What started as a mystery to unravel, a quest to identify how people might find a sense of ‘the good life’ through voluntary simplicity, turned into something much more. Through this ethnographic and ultimately philosophical ...

#MeAfterToo—the hashtag that toppled hegemons? A feminist narrative case study of #MeToo

Simone, Daphne (2019-07-16)

Unlike many less successful precursors, #MeToo exploded onto social media in a way in which previous viral feminist hashtags had not. Created by activist Tarana Burke and later picked up and amplified by multiple celebrity ...

Junk in the woods : Yukoners' troubled relationship to the land

Anderson, Drew (2019-07-06)

The illegal dumping of discarded materials in the Yukon wilderness is a persistent problem that governments have struggled to contain. At the same time, similar discarded materials are often celebrated as historic artifacts ...

Interactions and exchanges : how ‘Frequent Fringers’ select shows at the Edmonton International Fringe Theatre Festival

Eckford, Clarice (2019-04-17)

Since 1982, the annual Edmonton Fringe Festival presents hundreds of non-juried theatrical productions by lottery application. Because theatregoing ‘Fringers’ have limited knowledge of the content of the productions on ...

Behind closed doors : understanding how Canadian companies utilize internal communication to engage employees in corporate social responsibility

Doyle, Kathryn Alexis (2019-04-12)

Engaging employees in CSR programs contributes to the overall success and progress of these sustainability initiatives, while simultaneously increasing employee job satisfaction by adding meaning and purpose within the ...