School of Communication and Culture
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Making Lemonade : examining female empowerment through visual music media
(2020-09-30)This research study explores popular culture through visual music media, specifically Beyoncé’s 2016 visual album titled Lemonade. Through a social constructionist lens, a phenomenological approach, and by incorporating ... -
How photographic frames in social media advertising can influence the purchase of zero–emissions vehicles in British Columbia : a mixed-methods study
(2020-08-26)Compelling communications strategies from government agencies, auto manufacturers, and pro-environmental groups will be needed in order to encourage the changes in consumer purchasing behaviour required to attain the ... -
The tools and materials of making : an ethnography of makers
(2020-07-20)The maker and handmade movement have influenced many aspects of our popular culture. The embracing of the handmade has become a value-based proposition for many consumers. So much so that the maker is the subject of much ... -
Re-constructing the past : a critical discourse analysis of three alcohol memoirs
(2020-06-30)The basic, objective manifestation of the problematic use of alcohol is a physical dependence on the substance. However, what we call alcohol addiction is a web of meanings that have become embedded through language in ... -
Dome is where the heart is : exploring intentional community in Victoria, B.C.
(2020-04-23)This ethnographic research was conducted to better understand how living in an intentional community may be promoting environmental integrity, personal and community well-being and to gain insight into the intentions and ... -
Equal space on the flight deck : challenging the myth of the professional pilot
(2020-04-16)Currently, women in the field of aviation constitute less than six percent of the professional pilot population, while the demand for pilots is unparalleled. The purpose of this study is to understand how female pilots ... -
Interpersonal skills in Canadian engineering : understanding professional needs and curricula
(2020-04-02)The engineering profession’s need for communication skills is acknowledged by the Washington Accord in relation to academic elements. This pragmatic study sought to better understand the issues through a broader examination ... -
Changing the game : university sport to develop transformational leadership skills in female student-athletes
(2020-03-30)In collegiate sport in Canada, 24% of athletic directors and only 17% of head coaches are female, with even less female representation across national team and Olympic coaches (CAAWS, 2016). To address this issue of gender ... -
Netflix or news? An examination of young Canadians’ appetite to pay for online journalism
(2020-03-16)This thesis explores factors that influence the willingness to pay (WTP) of young Canadian adults for digital journalistic/news content using the uses and gratifications (U&G) approach. U&G is a user-centred theory of ... -
“Why won’t they mix?”: Barriers to indigenous/non-indigenous youth relationships in Yukon high schools
(2020-01-10)The Yukon territory is home to fourteen First Nations, eleven of them self-governing. Close to 25% percent of the Yukon’s population is Indigenous. In the 5 high schools of the Yukon’s capital city of Whitehorse however, ... -
Like semaphore in the dark : there must be a better way to communicate
(2019-09-30)The World’s newest nation, South Sudan, is struggling to hold itself together. The Canadian government has recognized the need to aid the population as the country attempts to right itself; and yet, doing so without engaging ... -
The Cumberland commons : a forest ethnography
(2019-09-24)This study is a forest ethnography, which is an ethnographic genre that explores “what forests are” and “how they came to be” primarily by examining the complex social histories of those that live near forested spaces. ... -
An argument for analogue : how can an indie magazine structure Its digital framework to increase print viability?
(2019-09-18)Digital media consumption of magazines is becoming increasingly ubiquitous, yet print remains significant in this genre. The purpose of this study is to determine a model of publishing in which an independent magazine’s ... -
The dyad leadership model : defining a new physician/nurse relationship
(2019-08-13)Health care systems across Canada continue to be challenged to meet the growing health care demands of the population. These challenges are set against the backdrop of fiscal realities that demand strong leadership that ... -
An Indian Residential School survivor's journey with Truth and Reconciliation
(2019-08-09)As an Indigenous woman and an Indian Residential School survivor, I embark on a journey that forms a roadmap of my life experiences that are part of the history of Canada. I share who I am and how I self-identify as someone ... -
How does food get to the table? Sustainable development leaders' framing of food processing in British Columbia
(2019-07-22)People need to eat. Because food is essential to well-being, food systems have become a vital component of sustainable development. With the role of converting farm and seafood harvests into the food that graces our tables, ... -
Enough is enough : epiphanies, voluntary simplicity & the good life
(2019-07-16)What started as a mystery to unravel, a quest to identify how people might find a sense of ‘the good life’ through voluntary simplicity, turned into something much more. Through this ethnographic and ultimately philosophical ... -
#MeAfterToo—the hashtag that toppled hegemons? A feminist narrative case study of #MeToo
(2019-07-16)Unlike many less successful precursors, #MeToo exploded onto social media in a way in which previous viral feminist hashtags had not. Created by activist Tarana Burke and later picked up and amplified by multiple celebrity ... -
Junk in the woods : Yukoners' troubled relationship to the land
(2019-07-06)The illegal dumping of discarded materials in the Yukon wilderness is a persistent problem that governments have struggled to contain. At the same time, similar discarded materials are often celebrated as historic artifacts ... -
Interactions and exchanges : how ‘Frequent Fringers’ select shows at the Edmonton International Fringe Theatre Festival
(2019-04-17)Since 1982, the annual Edmonton Fringe Festival presents hundreds of non-juried theatrical productions by lottery application. Because theatregoing ‘Fringers’ have limited knowledge of the content of the productions on ...
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