Show simple item record

dc.contributor.authorVannini, Phillip
dc.identifier.citationPhillip Vannini. Social Semiotics and Fieldwork: Method and Analytics. Qualitative Inquiry, Jan 2007; vol. 13: pp. 113 - 140. DOI: 10.1177/1077800406295625en_US
dc.identifier.otherDOI: 10.1177/1077800406295625
dc.descriptionThis is a pre-print version. Published version © SAGE Publications, available DOI: 10.1177/1077800406295625.en
dc.description.abstractDrawing from recent analytical developments in semiotics and postmodern ethnography, this article exposes and assesses the combination of social semiotics and fieldwork as a form of qualitative inquiry. Approaches to semiotics and fieldwork are not new—structural ethnographers in cultural anthropology and structural interactionists in sociology and communication studies have previously laid the foundations for the integration of formal methods of analysis and inductive approaches to data collection—yet, as this article argues, structuralism’s limitations have hampered the growth of semiotics within qualitative inquiry. By presenting social semiotics as a viable alternative to structural semiotics, by describing in clear pedagogical fashion how social semiotics can be used as a research strategy, and by exposing its potential for applicability, this article attempts to bring sociosemiotic ethnography to the forefront of contemporary qualitative inquiry.en_US
dc.publisherSAGE Publicationsen_US
dc.titleSocial Semiotics and Fieldwork: Method and Analyticsen_US

Files in this item


This item appears in the following Collection(s)

  • Vannini, Phillip
  • Vannini, Phillip
    Canada Research Chair in Innovative Learning and Public Ethnography; Professor, Communication and Culture, Interdisciplinary Studies

Show simple item record