Enhancing member retention at the Rotary Club of West Shore in Victoria, BC

Abstract

This organizational leadership project reflected on how the Rotary Club of West Shore (RCWS) in Victoria, BC can enhance current member retention efforts to support the achievement of its humanitarian mandate. The study employed an Action Research Engagement (Rowe et al., 2013) methodology with an appreciative stance to facilitate an inquiry into the current assets, individual experiences, and organizational processes that can be improved to ensure that members remain with the club long-term. A survey, four interviews, and a focus group were used to collect qualitative data relevant to the inquiry. Participants shared their experiences with the club, commented on the current state of their membership and individual needs, and dreamt about the future of RCWS with a strong diverse membership that would only amplify its capacity to serve both locally and internationally. The study was conducted with adherence to the Royal Roads University Research Ethics Policy.