Browsing by Subject "Marketing"
Now showing items 1-3 of 3
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Importance of wellness in the tourism industry : a millennial perspective
(2022-04-08)This paper aims to explore the demand for wellness tourism and how it has grown in the last decade. This growth is in part due to increased stress levels from various factors. Some of these factors are heightened stress ... -
Mapping motivations for a Canadian leisure experience : impact of social media engagement
(2017-05-05)Mapping Motivations for a Canadian Leisure Experience seeks to reveal the impact social media has on the leisure tourist experience in Canada. Desired experiences vary from generation to generation. How influential are ... -
Sustainability issue communication and student social media engagement: Recommendations for climate communicators
(Journal of Digital & Social Media Marketing, 2020)This study explores the digital and social media information habits and preferences of students, particularly as they concern issues-based communication relating to climate change and sustainability. Researchers surveyed ...